So what do you get when you put an engineer, a plumber and an open-source IT consultant together? A wooden sunglasses brand, of course! The story of ThisGuy is as interesting and varied as the professions of the three partners. The partners of ThisGuy are avid triathletes and trail runners. This passion for the outdoors, coupled with a belief in the power of polarization, is pulled together to provide South Africa’s best and most affordable polarized wooden sunglasses. As a company that is inspired by nature, and dedicated to leaving a net positive effect on the environment, they have partnered with one of the world’s largest reforestation non-profit organisations to plant 10 trees in Africa for every pair of sunglasses sold.